It’s demonstrating value while adding in some testimonials to show that it works. While people are watching the tutorial, they can read the critical acclaim from big-name influencers in the industry like Allure, Elle and Modern Salon. Voloom’s video ad shows before and afters of how their product gives more volume to hair, with a video tutorial in the middle showing how easy to is to use the product. This creates an emotional connection, and hearing that there is stuff in tampons you may not know about will get their audience interested in what that might be enough to get some clicks. The ad features the actual founders of the company explaining how long they used tampons before realizing what was in them (a crap ton of terrible-for-you chemicals, in some cases), and then explaining that that’s why they started their company.Įverything about this ad feels transparent and authentic, especially with the personal stories involved. Lola uses a carousel ad format to tell a story of why their company was started and show why their mission is so important to them. But they know enough to start with that so-tempting offer that will demand that you pay attention. Once they have your attention, they talk about the other benefits (best meat ever coming to your door, organic, high quality). I don’t even eat bacon and that was a tempting one. They immediately emphasize the secondary offer that comes with a purchase of FREE BACON. This is a company who knows how to start with the big sell to draw people in. Seasonal imagery and language is used, creating an emotional connection to the thought of “warm wishes and warm feet.”.Their note about return eligibility appeals to potential objection of someone who wouldn’t want to give a gift that wouldn’t go over well.They address a pain point-finding shoes that are comfortable-right off the bat.People trust testimonials more than ad copy, so this is already a win. They start with a testimonial in quotes, making it easy to identify.The copy in this Allbirds ad is phenomenal. To finish up the strong ad, they increase the likelihood of conversion by offering a discount and a free gift and show that 44 people have already claimed the offer for some valuable social proof. What’s particularly smart is the way they use the bullet points to explain what the product can treat and overcome a potential objection that it wouldn’t work on all skin types. They show how easy it is to apply the product and then list some of the key benefits of the product while mentioning that it’s been clinically proven to work for scar reduction. Dermaclaraĭermaclara uses a smart format of a combination of a video and a bulleted list to make its point quickly. Most ads on this list do everything right, but a few have some areas that could be improved upon. Each ad does what it sets out to do extremely well, but they all use different strategies in structuring their creative, so there’s a lot of great inspiration to learn from on this list. We wanted to take some of the guesswork out of it, so in this post we’re going to look at 21 different examples of Facebook Ads that are well-structured and likely to get results. There are a lot of strategies out there for how to do this well, but a lot of your success will depend on how well you use different marketing elements like urgency, storytelling, and emotional or logical appeals in order to connect to your target audience. The copy, images, videos, offers, and ad formats that you choose will each play an important role in how effective your ad campaigns are and whether or not they’ll get you results. You need to get the targeting right, manage a complicated budget, and make a ton of decisions about where you want your ad to show up and when.Īnd that’s all before you actually get to the creatives. Creating Facebook Ads can be a daunting challenge.
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